In a 'Retention First' world, your data tells you how to
The Most Powerful Context
Measure everything as to how it relates to your customer's mission. How is what you are doing going to improve their experience of life, not just your product. How are you making THEIR world a better place?
Market success that puts your Customer First.
The world is making the switch to ‘everything as a service’, which means the goal posts have shifted.
Everything is about Customer Retention, and to make that work, we have to take a different approach. A lot of change needs to happen, changes in our values, in what we measure and what we reward.
A Data Driven Approach
SellKIND is a place to learn about a new approach that’s based on using customer data to build nurturing balanced relationships where power flows equally, and mutual value is generated. It’s still sales, but it’s sales done well, in a respectful way.
But No 'NEW' Methodologies
Many market approaches require your absolute belief. To work alongside your customer, you have to use a logical relationship based approach that you can share. Develop your critical thinking abilities, don't suspend them.
Keeping it Simple
Relationships are a human function, not a technological one. Technology can make it easier to manage them well, but that's all. For sales to work well, it needs to be kept simple, straightforward and easy to learn.
Sound interesting? Get in touch. Maybe it’s time for you to SellKIND.